{"id":106,"date":"2010-03-13T17:13:29","date_gmt":"2010-03-13T17:13:29","guid":{"rendered":"http:\/\/bend.myzen.co.uk\/?p=106"},"modified":"2010-03-14T18:41:16","modified_gmt":"2010-03-14T18:41:16","slug":"honesty-of-images","status":"publish","type":"post","link":"http:\/\/www.awaywiththepixels.co.uk\/?p=106","title":{"rendered":"Honesty of Images"},"content":{"rendered":"<p>There were a&nbsp;num\u00adber of threads of dis\u00adcus\u00adsion in this area that came from dis\u00adcuss\u00ading the idea of the uni\u00adon or a&nbsp;stand\u00adard\u00adised body. We struggled with (and prob\u00adably will through this exer\u00adcise) to identi\u00adfy the one area that would make for good eth\u00adic\u00adal stand\u00ading in design. For Ben this was \u2018hon\u00adesty\u2019. I&nbsp;find this really inter\u00adest\u00ading as I&nbsp;com\u00adpletely agree in eth\u00adic\u00adal terms, how\u00adever I&nbsp;can\u00adnot see how this would ever be pos\u00adsible when \u2018design\u2019 by its very nature is sub\u00adject\u00adive and a&nbsp;uni\u00adver\u00adsally accep\u00adted under\u00adstand\u00ading of images\/culture would be needed.<!--more--><\/p>\n<p>Here are two videos show\u00ading a&nbsp;spe\u00adcif\u00adic example (as dis\u00adcussed) of how decep\u00adtion occurs in advert\u00adising in very blatant ways and in my opin\u00adion proves that hon\u00adesty can nev\u00ader be any\u00adthing but a&nbsp;sub\u00adject\u00adive mat\u00adter. for the simple fact that not every\u00adone will be aware that the images por\u00adtrayed are a&nbsp;dis\u00adhon\u00adest rep\u00adres\u00adent\u00ada\u00adtion of the sub\u00adject and the false prom\u00adise made by the man\u00adu\u00adfac\u00adturer. It is inter\u00adest\u00ading to me that if \u2018hon\u00adesty\u2019 is the agreed cri\u00adter\u00adia of mor\u00adal prac\u00adtice, that we shall need forge a&nbsp;more detailed mode of oper\u00ada\u00adtion later on should we decide to pur\u00adsue our own manifesto.<\/p>\n<p>Paired with the \u201chomo\u00adgen\u00adisa\u00adtion of design because of advert\u00adising\u201d. Design made by design\u00aders for design\u00aders. Graphic design is no sub\u00adsti\u00adtute for good qual\u00adity products.<br>\nDove anim\u00ada\u00adtion for retouching<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=iYhCn0jf46U\">Dove Evolution<\/a><\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=R2XMCNamzvg\">Shocking Before and&nbsp;After<\/a><\/p>\n<p>Emily men\u00adtioned that ads in Marie Claire claim to have a&nbsp;restric\u00adtion on their retouch\u00ading, but that they had no respons\u00adible for <span class=\"numbers\">3<\/span>rd party con\u00adtent, for example; all of the ads with\u00adin the mag that are highly retouched. This leads onto advert\u00adising guidelines, is there a&nbsp;leg\u00adal oblig\u00ada\u00adtion to only have a&nbsp;cer\u00adtain per\u00adcent\u00adage of the magazine as advert\u00adising&nbsp;space?<\/p>\n<p>Also of par\u00adtic\u00adu\u00adlar interest to me was the recent Citro\u00ebn Lennon ad. This is an example of the trans\u00adla\u00adtion of imagery inter\u00adna\u00adtion\u00adally and our emotional\/culture val\u00adues. Interesting that the French had enough know\u00adledge of the faces to read the images enough to get the mes\u00adsage and make assump\u00adtions, how\u00adever mean\u00ading was stronger and there\u00adfore out of bal\u00adanced for the aver\u00adage brit\u00adish per\u00adson, who were out\u00adraged at the dis\u00adtor\u00adtion of the image for the sale of an unre\u00adlated product. Toscani comes to mind as using emo\u00adtion\u00adal\u00adhere though did the same except his images did not have socially spe\u00adcif\u00adic his\u00adtory. His images too though were arbit\u00adrary to the product.<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=R9WkEqPEA58\">Citroen <span class=\"caps\">DS<span class=\"numbers\">3<\/span><\/span> Lennon Ad<\/a><\/p>\n<p>Is there a&nbsp;need to dis\u00adtin\u00adguise between design and advert\u00adising? Are they the same&nbsp;thing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There were a&nbsp;num\u00adber of threads of dis\u00adcus\u00adsion in this area that came from dis\u00adcuss\u00ading the idea of the uni\u00adon or a&nbsp;stand\u00adard\u00adised body. We struggled with (and prob\u00adably will through this exer\u00adcise) to identi\u00adfy the one area that would make for good eth\u00adic\u00adal stand\u00ading in design. For Ben this was \u2018hon\u00adesty\u2019. I&nbsp;find this really inter\u00adest\u00ading&nbsp;as\u2026<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_links_to":"","_links_to_target":""},"categories":[8,9,11],"tags":[],"_links":{"self":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/106"}],"collection":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106"}],"version-history":[{"count":16,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":133,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/106\/revisions\/133"}],"wp:attachment":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}