{"id":164,"date":"2010-03-21T10:43:29","date_gmt":"2010-03-21T10:43:29","guid":{"rendered":"http:\/\/bend.myzen.co.uk\/?p=164"},"modified":"2010-03-21T10:43:29","modified_gmt":"2010-03-21T10:43:29","slug":"modernism-as-authoritarianism","status":"publish","type":"post","link":"http:\/\/www.awaywiththepixels.co.uk\/?p=164","title":{"rendered":"modernism as authoritarianism"},"content":{"rendered":"<p><span class=\"quo\">\u2018<\/span>Helvetica is part of a&nbsp;psy\u00adcho\u00adlo\u00adgic\u00adal enslave\u00adment. It\u2019s a&nbsp;sub\u00adcon\u00adscious plot: get\u00adting people to do, think, say what you want them to\u2026 It assumes you accept some sys\u00adtem. It means it\u2019s pre\u00adde\u00adter\u00admined that you\u2019re on their route, that it\u2019s not cas\u00adu\u00adally hap\u00adpen\u00ading to&nbsp;you.\u2019<\/p>\n<p>James Wines, quoted in Leslie Savan\u2019s essay, \u2018This typeface is chan\u00adging your life\u2019 (<span class=\"numbers\">1976<\/span>)<\/p>\n<p>This has par\u00adal\u00adlels with Jan Tschichold\u2019s rejec\u00adtion of the same mod\u00adern\u00adist prin\u00adciples he estab\u00adlished in <span class=\"numbers\">1928<\/span> in Die neue Typographie (<span class=\"numbers\">1928<\/span>).<\/p>\n<p><span class=\"dquo\">\u201c<\/span>In time, typo\u00adgraph\u00adic\u00adal mat\u00adters, in my eyes, took on a&nbsp;very dif\u00adfer\u00adent aspect, and to my aston\u00adish\u00adment I&nbsp;detec\u00adted most shock\u00ading par\u00adal\u00adlels between the teach\u00adings of Die neue Typographie and National Socialism and fas\u00adcism. Obvious sim\u00adil\u00adar\u00adit\u00adies con\u00adsist in the ruth\u00adless restric\u00adtion of typefaces, a&nbsp;par\u00adal\u00adlel to Goebbel\u2019s infam\u00adous Gleichschaltung (enforced polit\u00adic\u00adal con\u00adform\u00adity) and the more or less mil\u00adit\u00adar\u00adist\u00adic arrange\u00adment of&nbsp;lines.\u201d<\/p>\n<p>It seems that mod\u00adern\u00adis\u00adm\u2019s uto\u00adpi\u00adan search for abso\u00adlute truth and a&nbsp;means of uni\u00adver\u00adsal com\u00admu\u00adnic\u00ada\u00adtion, has become, for some, a&nbsp;means of author\u00adit\u00adari\u00adan con\u00adtrol and a&nbsp;tool to enforce the status quo.<\/p>\n<p>What do you all think? I\u2019m think\u00ading of basing my essay some\u00adwhere in this loose area, and would value your input on pos\u00adsible areas for exploration..<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"quo\">\u2018<\/span>Helvetica is part of a&nbsp;psy\u00adcho\u00adlo\u00adgic\u00adal enslave\u00adment. It\u2019s a&nbsp;sub\u00adcon\u00adscious plot: get\u00adting people to do, think, say what you want them to\u2026 It assumes you accept some sys\u00adtem. It means it\u2019s pre\u00adde\u00adter\u00admined that you\u2019re on their route, that it\u2019s not cas\u00adu\u00adally hap\u00adpen\u00ading to&nbsp;you.\u2019 James Wines, quoted in Leslie Savan\u2019s essay, \u2018This typeface is chan\u00adging your life\u2019 (<span class=\"numbers\">1976<\/span>)\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_links_to":"","_links_to_target":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/164"}],"collection":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164"}],"version-history":[{"count":1,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":165,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/164\/revisions\/165"}],"wp:attachment":[{"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.awaywiththepixels.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}